10. Find the Right Audience
Suggested Call to Action: “Are you at a crossroads in your career and figuring out how to equip yourself with the skills necessary to climb the ladder? Let’s take a look at career certification programs to see if they’re right for you. We’ll cut through the hype and give you the facts, just as we do with our placement services.”
With a comprehensive and helpful blog, Results Staff & Social Media zeroes in on niche traffic by asking and answering specific questions. In addition, they deftly link to archival content, which helps keep visitors on the website. This gradually expands its audience and increases the odds of securing new clients. Even if you don’t immediately convert readers into customers, their loyalty – via repeat visits, email subscriptions, and social sharing – will pay off.
